As a proud alumnus of Ashby Public School, Rob supports Ashby Legacy Fund as President. Rob graduated from Bemidji State University with a Bachelor of Science in Business Administration. Rob is also the CEO and Founding Partner of NorthRock Partners, an advice firm headquartered in Minneapolis, MN that supports individuals, professional athletes, and business owners. Rob and his wife Lucinda live in the North Loop neighborhood of Minneapolis. Rob has a son, Brady Nelson, who is currently attending college in the Portland area.